"Creativity Works" for young Londoners

14th January 2014

Young Londoners will be supported by the Berkeley Foundation and the Mayor's Fund for London, who are joining forces to launch a new three year £1.5m joint youth employment scheme called "Creativity Works" helping 3,200 Londoners find work in the creative industry.

One in eight of all jobs in the capital (400,000) are now in the creative industries - advertising, design, publishing, music, fashion, gaming, film and TV, among others. The aim of Creativity Works is to develop specific skills and 'on the job' experiences for young Londoners and provide them with job and training opportunities in the creative industry they feel is most attractive to them.

Over the next three years, Creativity Works will target "NEETs" (young people not in education, employment or training) in London aged between 18 and 24 and aims to develop the skills of up to 360 young Londoners; inspire a further 2,400 young Londoners with "talent showcases"; and place up to 520 young Londoners in employment, training or further education.

Creativity Works will be announced at a leadership breakfast seminar at City Hall on 21st January 2014. Guests from the public, corporate and charity sectors will discuss how greater collaboration can improve the outlook for London's young unemployed. Speakers include Kit Malthouse, London's Deputy Mayor for Business & Enterprise; Berkeley Group MD Rob Perrins; and Baroness Stedman-Scott, chief executive of Tomorrow's People.

Creativity Works Seminar

Creativity Works Seminar

Creativity Works

Creativity Works

"London is one of the world's greatest cultural centres bursting with creativity, innovation and dynamism". Matthew Patten, Chief Executive, Mayor's Fund for London

Matthew Patten, CEO of the Mayor's Fund for London, said: "London is one of the world's greatest cultural centres bursting with creativity, innovation and dynamism. Creativity Works gives young Londoners the opportunity to develop their skills through creative industries like fashion, music, film and the performing arts to ultimately get a decent job".

Rob Perrins, Chairman of the Berkeley Foundation said: "Growing new talent and helping tackle unemployment are major priorities for Berkeley. The Job Creation programme that we launched in 2013 is intended to get 250 unemployed people into work and this fantastic new partnership with the Mayor's Fund will help 500 more".

Follow events live from next week's event on Twitter with the hashtag: #creativityworks2014. The first project planned will be in the summer covering 'Fashion and Design' linking to the Jean Paul Gautier Exhibition at The Barbican.