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The Mayor's Fund for London

The Mayor's Fund for London empowers young Londoner's from disadvantaged background to acquire the skills and opportunities they need to secure employment, climb the career ladder and escape poverty.

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Creativity Works, our partnership with the Mayor's Fund for London, seeks to address the problem of youth unemployment in London by engaging young people in the creative arts.

One in six jobs in London are now in creative industries, presenting a significant level of opportunity for young Londoners. At the same time, youth unemployment in the capital remains high, at around 10.7%, the same as the rest of the country.
Creativity Works is a 12-week programme which helps unemployed young Londoners who have been to secondary school in the capital, but are not in employment, education or training. It uses the creative industries to increase confidence, skills and employability, offering personal development projects.

Since the programme was launched in 2014, 287 young Londoners have completed Creativity Works, with 208 of these having moved into employment, education or training within 6 months - a success rate of 72%.

These young people have taken part in 14 different projects spanning fashion, product design, outdoor arts, events, media, film and festivals. Projected have involved a variety of activities, including masterclasses from industry experts, including Jean Paul Gaultier, Peter Andre and Alesha Dixon. Alongside this, soft skills training is provided along with live work experience and professional mentoring. Since June 2014, more than 200 Berkeley staff members have volunteered to mentor project participants.

A recent independent evaluation of the programme showed that:

  • 96.2% of participants said they would recommend Creativity Works
  • 92.5% said they had learnt new skills
  • 88.7% said the programme increased their confidence levels.